While individual AI solutions and their versions play a closely-contested game of ability catch-up, the individual consumer is also making its decision on a slightly different parameter - trust in the parent organisation. In Behavioral sciences, we call it the Halo/horn effect.

Whether it likes it or not, Gemini is viewed akin to Google. A consumer that thinks Google is reliable is more likely to think Gemini is reliable too.

Muse has done its own damage since launch, but it has also suffered or benefited from how a consumer views Meta.