Startups that work directly with farmers and artisans...

Startups that work directly with farmers and artisans: 

How is it that your products, which come directly from the farmer/artisans are more expensive than similar products that follow a much larger supply chain? 

Answer: We ensure that farmers/artisans get their due in terms of higher prices. 

Ok, then can you transparently put on each price tag how much of this price is going to the farmer/artisan? 

Answer: Errmm....... 

This is not to belittle the work of great startups that are truly trying to make a change. But I have always asked for this transparent pricing, and not received it. Sometimes, the prices are clearly good, and we pick up things. 

But if I am getting Irani mamra for 2400 rs, and you are selling me Gulbandi sized Kashmiri Mamra at 2000 rs, boss, no prize for guessing why the market is hard to develop, no? The customer that buys this kind of produce knows their produce. You have to educate a California almond buyer about Gulbandi and Mamra. But a mamra customer knows their mamra.