Dear Premium Video Website

Step 1: Allow people to upload videos. 

Step 2: Run ads on those videos if the creators agree. 

Step 3: Run ads on all videos whether the creators agree or not

Step 4: Introduce a premium no-ads experience. 

Step 5: Make ads pernicious, until users have to pay you just to get rid of the nuisance value. 

Step 6: Make money from ads AND from subscription, but share a trickle, if that, with creators. 

Step 7: Someone makes an app that allows users to charge for content ab initio AND run ads at 50-50 rev share. 

Step 8: Creators go to that app. You live with millions of legacy videos. Just like your search, which is now incapable of answering many user queries, thanks to the SEO industry created by you, and the lazy crawling algos that relied on market monopoly and forgot about inherent crawling excellence. 

Step 9: Nothing. Game Over.