When the Medium hurts rather than benefits the advertiser

 Dear Hotel Chain: Please tell facebook to correlate two simple pieces of information:

1. Do you have a property at the location searched by the user on their non Facebook window, when the user has specifically said that facebook cannot track off-facebook activity?

2. Has the customer already booked? There is no point in showing ads after the hotel booking has been completed.

As a user, I should be angry, but am mildly amused.

As the advertiser, I should be livid, because Facebook has both these pieces of information, and does not use them to give advertiser the best value. This is wastage of advetiser money, not to mention open breach of user privacy for which the user might blame the brand and not the platform. One is very tempted to not use the brand again.

In this case, the advertiser is likely to lose rather than gain business, because of unethical conduct by the medium.