About The Social Dilemma

 2 of the world's largest companies have a business model based on - advertisement.

We are very loud when it comes to vocalising our concern for privacy, but will we pay for the benefits we get from the tech behemoths?

As The Social Dilemma outlines very accurately - this business model needs to change. But it cannot change without enough willing customers.

How do you think this business model can change, to retain the good, and lose the evil?