Where our basic thinking is flawed

 ome things, I think, we need to think differently about:

A. It is not the website's job to do SEO for Google. It is Google's job to find and index the best content on the web. That is their core business model.
If they can't do that (and they are not, as I have discovered since using DuckDuckGo), that is their failure.
But Google has, instead of being the seeker of good content, become the inspector of content - first teaching websites SEO, then changing the algorithm every few years so that people cannot use the rules that it taught them and have to learn new ones. The entire SEO industry is based on our laziness and Google's manipulation of how information is accessed.

B. The attention economy fuelled by Facebook and Google have convinced every individual that it is the job of a good resource to advertise to them. They are not responsible for their ignorance. But they are.

Your attention is of value only to people who are making money from it. Not to someone who will add value to you. When you want value, it is your job to seek out the best resources, and to use them. In India, we used to find good gurus and apply to them to take us. Not the other way round. I found Rashmi Bansal's excellent programs, and she does not advertise. As a parent, I seek out such programs for the child.